The idea
for POSEFY started evolving several years ago, after a visit to my
chiropractor. I have been suffering from cervical spine problems for
half a decade, probably owing to a really defective posture while sitting at my
desk. Although this is not a life-threatening illness, it is accompanied by
rather unpleasant symptoms including dizziness and recurring headaches.
Apart from
showing me correct posture techniques, this chiropractor suggested that I
perform several exercises consisting in stretching my neck and upper back
muscles on a daily basis. After a couple of days, I felt a significant
improvement in my symptoms and I was eager to share these exercises with others
who I knew were suffering of similar complaints.
Over and
over again, when I called these people and tried to explain everything that I
had learnt from my physician, I heard crickets. They found it very difficult to
visualize the exercises and postures I was trying to explain in words. The
response I got after several unsuccessful attempts was “why don’t you
record a video and show me?”
I thought
about it for a while, but there were just too many obstacles. To name a few:
- As we’ve mentioned in a
previous post, we at POSEFY believe that the future of the Internet is 3D.
Online video is great, but although resolution and load times have
improved substantially over the past 10 years, it is still flat. This makes
video an OK, but crippled, way of learning stuff.
- While most people nowadays have
access to video recording equipment (heck, most of us carry a smartphone in our
pocket that can get the job done) professional quality videos continue to
require expensive hardware that not everyone can afford. I might consider
this kind of equipment if I’m planning a really ambitious vidcast, but not if I just want
to show my brother on the other side of the Atlantic how to stretch his neck
properly.
- Production quality greatly
affects the credibility of a video, in particular if that video is trying
to teach someone something. You can have the best Yoga professor in the
world showing you how to perform an Asana but if the man/woman is scruffy,
the audio is unlevelled, the background music is corny and the room looks
scruffy and poorly lit, it will be very difficult for your audience to see past this and focus
on the actual teachings of the master.
- Very few people get the perfect
take in one shot when recording video; chances are you’ll mess up a few
times, the phone will ring in the background, a passing cloud will ruin
your lightning… All in all, it will take more than one take to
successfully record something remotely like what you are hoping to
transmit.
I was not
going to go through all of this, but I still thought that I could help many
people with what had been taught to me so instead of recording the video we
decided to put a great team together and start working on POSEFY.
